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    • Z. Colette Edwards, MD, MBA
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Insight - Ability to perceive clearly and deeply; to discern the true nature of the situation

What We Do

Insight MD® prepares healthcare organizations to design and implement data-driven, outcomes-focused strategies and deliver innovative, values-based solutions. In a world in which change is the only constant, we help organizations achieve clarity of purpose, recognize and leverage strengths, and establish market-differentiating competencies.

Find Out How

Why Choose Insight MD®?

Today’s complex healthcare landscape demands clinical insights, business acumen, and holistic action. Our work with start-ups, leading healthcare providers, top employers, and employee benefits professionals provides leaders with a 360-degree view and proactive approaches to achieve optimal outcomes.

Meet Our Founder

What Clients Say About InsightMD:

“Colette … has been a great advocate that the content is applicable more broadly not just within the healthcare sector but to any incumbent facing disruption.”

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~ Ruchin Kansal, VP, Digital Business Strategy, Virtusa and Co-Author of Redefining Innovation: Embracing The 80:80 Rule to Ignite Growth in the Biopharmaceutical Industry

“Dr. Colette Edwards has a unique blend of wisdom as a physician, curiosity as a coach, and compassion as a human being.”
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~ Dr. Katherine E. Johnson, PCC
Faculty Health and Wellness Coaching

“She thoughtfully listens to her clients and asks powerful questions…”
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~ Dr. Katherine E. Johnson, PCC
Faculty Health and Wellness Coaching

“Dr. Edwards … has the capability to see a problem or need, envision and seek out solutions and … put realistic plans in place to see that those solutions happen.”

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~ David Nikka, Principal, SHR Advisors

“Dr. Edwards … [has] a broad background in all aspects of our troubled healthcare system, she is an excellent resource when dealing with the industry, both from a physician’s view and from the business side.”

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~ Dr. Dave Rearick, Chief Medical Officer, Marsh & McLennan Agency

“I was able to see movement in all of the areas that were priorities to me.”
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~ GJM, Higher Education Administrator

“I would…recommend Colette to anyone looking to make a change in their life.”
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~ Pamela Paulding

“We are fortunate and honored to have had Colette as an advisor to Live Circle.”
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~ Chad Chadwick, Founder and CEO, Live Circle
Barbara Salop, Chief Knowledge Officer,
Live Circle

The Take One and Call Me in the Morning Newsletter is a “[g]reat compilation of healthcare news and information that I found highly relevant!”

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~ Eugene Hyatt, Strategic Director, LabCorp

“…true healing and wellness are…where the client is the expert of his or her health.”
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~ Cheryl Walker Shapero ML, MCC
Vice President for Institutional Development, Chief Values Officer, and Interim Program Director, Health & Wellness Coaching

Three distinct yet fully integrated layers of insight drive our strategy: clinical, business and holistic action focused on your healthcare organization.


Learn how we can help you.

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Translating Data into Outcomes

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Quadruple Aim: Clinician Burnout

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Z. Colette Edwards, MD, MBACopyright © 2022 Personal Insight, M.D., LLC.
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Founder and CEO of Insight MD®, Z. Colette Edwards, MD, MBA is a physician, scholar, coach and Fortune 50 executive. Learn more about Colette.

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