Healthcare Start-Ups

Arming Healthcare Start-Ups with Keys to Success

For start-up companies seeking to do business with payers, health systems, ACOs, and medical groups, grasping the many different requirements of building and maintaining relationships with such complex entities can be daunting. Whether your start-up increases engagement, helps to integrate multiple functions and clinical resources to provide a seamless patient or member experience, closes gaps in care, addresses social determinants of health, or provides value through better management of the total cost of care or a more holistic clinical model, understanding the culture, hot buttons, system limitations, and intricate needs of this array of healthcare clients requires deep clinical and operational insight.

Translating Your Offering into Their Language
Insight MD^® can help prepare start-up leaders design an impactful pitch which anticipates client needs and expectations and aligns capabilities to provide solutions which demonstrate a crystal clear understanding of pain points.   We can also help you see the world through their eyes, with a laser focus on relationship dynamics, potential implicit bias, and portals of entry. Services include:

• Analysis of a business concept to provide insights on which organizations to approach, what they are looking for, the types of questions to expect, and offer a more comprehensive understanding of the types of contracting deals they will be seeking
• Suggestions on additional potential applications for your product among other audiences and in other markets which may expand your opportunities
• Delivering an informed perspective on product viability and recommendations to improve the core concepts and product features
• Vetting start-up concepts specifically for the gastroenterology field for clinical and patient applications
• Providing guidance to international start-up companies in navigating the basics of the U.S. market, including market identification, pricing, and mapping a course of action for working with the spectrum of potential clients

Insight MD is here to help arm you with the approach, tools, and perspective to optimize your chances of sustainable success. If you’re ready to get started, we’d love to hear from you.

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